Change management consulting and business coaching in Munich
Successful change starts with trust
We bring people together so that change and transformation processes succeed. Our focus: culture, emotion, communication.
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Management
Prof. Dr. Ekkehart Baumgartner[01]
Management
Coach, Head of CREATING BONDS, brand and communication expert.[02]

“Communication succeeds when it leads people to begin something new. Meaning always arises between people. That is why a brand should be experienced together. Communication that changes no one is mere decoration. What matters is creating beginnings.”
More than live communication
Shaping experiences, accompanying change. Our many years of work in live communication have given rise to something special – CREATING BONDS, our unit for change management, transformation processes and corporate culture. See also: www.creatingbonds.de
Our formula for successful change
Change does not begin in the organisation chart but with people. That is why we work with our own CREATING BONDS method: KEK. It puts the culture, emotion and communication of teams at the centre, because these three factors decide whether any change succeeds.
What we deliver for you
Change management consulting
Steering change systematically, from the first impulse to everyday practice. In our transformation consulting, we support you with strategic communication, integrate your employees’ needs into the concept and make progress visible.
Team development
In our workshops we look at your team systemically: we make roles, relationships and dynamics visible, clarify expectations and develop a foundation of values that supports collaboration in everyday work. This allows trust, responsibility and performance to grow – sustainably and from within.
Coaching
We offer coaching based on the St. Gallen Coaching Model®, including team and business coaching. One of our focal points is health and resilience coaching (mental health). Health and resilience are crucial in everyday life because they enable us to cope with stress, overcome crises and adapt to change without suffering psychological or physical harm. Our approach is value-oriented and systemic.
Corporate workshops for companies in transition
Employees stay with a company when they feel valued – and change only succeeds with people who support it. With gamified workshops, we turn employees into active shapers of change and development processes: from team, business and leadership workshops to supporting cooperations, post-merger integrations and launches. Scalable from a small team to a large group. We strengthen engagement, cohesion and loyalty to your company.
Where our method comes in: when employees are involved and heard, a culture of togetherness develops that supports change processes positively. In a shared process, change does not become a risk but an opportunity for sustainable growth. Our CREATING BONDS method KEK is part of everything we offer: in team events and consulting as well as in our motivation and decision-making workshops.

How does your project run at CREATING BONDS?
Kick-off phase
Initial meeting, briefing, agreeing objectives, budget and timeframe
Concept phase
Communication concept based on the KEK method
Development phase
Translating the concept into touchpoints along the development period. Setting priorities. Scheduling
Implementation phase
Realisation according to a clear communication plan
More services
Academy
Understanding change
CREATING BONDS observes and analyses change processes in business, politics and society. Experts from different disciplines meet to discuss new models of corporate culture. We call this home of thinking the Academy. This is where well-founded impulses for our projects emerge.
Future Talks
Hearing impulses
Our Future Talks are themed keynote talks on processes of change in society and communication. They open up new perspectives and show what is already shaping tomorrow’s world today. Every talk aims to inspire, enrich and amaze the audience.
Publications
Reading perspectives
In our own studies and publications we examine processes of change in communication. Experts from different disciplines have their say and look at each topic from several angles. Our publications seek out perspectives that often go against the grain.
FAQ
Frequently asked questions
Why should a live communication agency accompany change processes?
Change only succeeds when people understand it and support it. That has been our strength for many years: we design experiences on the outside and accompany change on the inside. Focus: change and transformation processes. With our own unit CREATING BONDS, we have been bringing this expertise together since 2017.
What is the KEK method?
KEK is our own method, developed by Prof. Dr. Ekkehart Baumgartner. It stands for the three change dimensions culture (Kultur), emotion (Emotion) and communication (Kommunikation), which decide whether any change succeeds. We do not look at these dimensions separately but in their interplay, and from this we develop tailored communication measures for companies.
Which companies is your offer suitable for?
Our offer is aimed at companies and organisations of all sizes that are facing change or want to develop their culture in a targeted way. Typical occasions are restructuring, mergers, new strategies, changes in leadership or a noticeable loss of motivation and cohesion.
Which formats do you offer?
We support you with consulting, workshops, team development and business coaching. This also includes motivation and decision-making workshops. All formats can be booked individually or combined into an accompanying change and corporate culture process.
How does working together work?
It starts with a clarification phase in the form of a personal conversation in which we get to know your situation and your objectives. Based on the KEK formula, we analyse where your company stands and develop an individual package of measures (“touchpoints”). We then implement the measures together with you.
Who is behind CREATING BONDS?
CREATING BONDS is part of the agency BRAND CONCEPTS. Its founder is Kai Dette. Head of CREATING BONDS is Prof. Dr. Ekkehart Baumgartner.
How do you measure success?
At the start, we agree with you how success should be recognisable. Depending on the project, we use surveys, feedback rounds or concrete key figures. This shows what has actually changed.
How do I get in touch with CREATING BONDS?
You can reach us at info@creatingbonds.de or ebaumgartner@creatingbonds.de or by phone on +49 (0)89 212 312 940.
Looking for well-founded support in transformation processes?
You can reach us at info@creatingbonds.de or ebaumgartner@creatingbonds.de
or by phone on +49 (0)89 212 312 940.